(ABM) Accountancy Business Management
- is a business-to-business (B2B) strategy that focuses sales and marketing resources on target accounts within a specific market. Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, an ABM strategy focuses resources for the book of business on a defined set of named accounts. Then marketing focuses all of their resources, budget and campaigns against the very specific list of target accounts to directly support sales effort.
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